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The Statistic About Millennials Every Church Leader Should Know

The Statistic About Millennials Every Church Leader Should Know

What Millennials Want

I’ve been working with married couples through the local church since 2001. During that whole time, marriage statistics are everywhere. Many of these stats can be discouraging for those of us who greatly want marriages to win.

But recently, a friend and researcher shared a report from Pew Research about the millennial generation. According to that report, here are the top eight priorities for millennials:

  1. Being a good parent
  2. Having a successful marriage
  3. Helping others in need
  4. Owning a home
  5. Living a very religious life
  6. Having a high-paying career
  7. Having lots of free time
  8. Being famous

Millennials get such a bad rap about everything. I know previous generations have always bemoaned the current one, but millennials seem to have gotten some extra moaning.

Much of the team I work with are millennials, and I’m really big fan of this generation. Millennials not only make up the largest part of the U.S. population, they are changing the world they inherited.

Unlike the previous generation, they long for experiences instead of stuff. And what’s their biggest experience? Their family. They want to have a great family. They want to be great parents and have a great marriage.

What This Means For The Church

This is great news for church leaders. Because if we get really strategic about creating experiences for married couples, we can create a solid bridge for millennials to walk back into the church, or maybe walk in for the first time.

I’ve seen it happen all over the country—great marriage events and resources connecting people to the local church.

My wife, Nancie and I experienced this recently. We spoke and hosted a fun date night event at Mariners Church South County in San Juan Capistrano. This is in Orange County, Calif., where the divorce rate is a staggering 75%. This stat does not seem to discourage the Director of Marriage, Amanda Maguire. It actually seems to empower her.

Through her fun and strategic marketing, this event was filled with millennials. After the event, a young man approached me and said, “My wife and I are really struggling. We thought this would help. It did. We’ll be back here.”

At the end of the event, Amanda did an amazing job to ensure the group that the event wasn’t the only thing for marriages at their church. She told them it was part of an overall plan to pour into the marriages of Orange County. She gave them a reason to come back.

Bottom line: when a church leverages millennials’ love of experiences with their desire to have a great marriage, powerful things can happen.

And I’m not just talking about increasing millennials’ marital satisfaction. I’m talking about leveraging marriage to draw people to church, and ultimately Jesus—something no statistics can ever describe.

3 Reasons to Use Email to Impact Marriages In Your Church

3 Reasons to Use Email to Impact Marriages In Your Church

How does your church communicate with married couples? If you’re like most churches, you have the occasional small group study or sermon message on marriage. But the rest of your efforts are probably put towards responding to couples in crisis—trying to help couples at the brink of divorce.

But we have found that there is one simple but effective thing every church can do that impacts every couple. One of the best things your church can do to help married couples is send them regular, bite-sized tips and reminders through email.

While there is obviously more to marriage ministry than just email, it’s a great tool for all churches including those that are too busy or unsure what else to do. But why an email?

1. It’s Where People Are

Married couples are busy. Just like you, they’ve got too many things going on. They don’t need another book to read or seminar to attend. Plenty of couples love books and seminars—but those aren’t the couples that need help. The couples that need help won’t take initiative.

Where are these couples already spending most of their time? What place gets plenty of their daily attention? Their digital screens. This includes their email inbox. A mobile phone doesn’t have to be a distraction for a couple—it can be the way you sneak helpful tips into their marriage.

Thankfully, email is not restricted to certain ages or demographics. It’s simply the way that most people communicate these days. No matter what size your church is or where you’re located, email is a universal way to reach people—especially married people.

2. It’s Quick and Cheap

If you’re like other church leaders, you don’t have much time. If your church is like most churches, you’ve got a smaller budget. Thankfully, email offers a relatively speedy and very cost effective method to helping church couples.

One of the biggest benefits of email is that it’s instant. It’s not like print pieces that can take time to print, sort, and mail. It’s not like events that take weeks to organize. All you need is an hour or two per month to dedicate to schedule content and manage an email list.

There are plenty of email services out there, but MailChimp offers a 100% free service for email lists of less than 2,000. Even if you do pay, they offer a discountto nonprofits and churches. Email marketing may already be something your church already pays for.

3. It’s Trackable

One of the biggest challenges of any marriage ministry is telling whether or not it worked. Shifting from a proactive instead of a reactive strategy is much better. But it’s harder to track. It’s easier to tell how many divorces you’re preventing the closer the couples are to divorce.

Email platforms provide you with data that can begin to tell the story of marriages you’re impacting. You can measure the size of your email list and numbers of people opening and clicking on your emails. It gives you an idea of what works, and what doesn’t.

Next Steps

Email is the best place for your church to start impacting marriages, but it’s not the end. If your church is committed to marriage and think you can pull this off, here are some action steps to begin.

  • Create an account. If your church doesn’t already have one, sign up for an email platform. There are plenty of options out there, but MailChimp is always a good option.
  • Start collecting emails. Hopefully your church has a membership database that you can import into your new email platform. But you can also grow your list by asking people to sign up through your website or social media.
  • Find content to send. People are busy, so don’t clutter their inbox with meaningless messages. Send them stuff that provides value. Don’t know what that looks like? Then you really need to check out MarriedPeople Monthly.

What’s MarriedPeople Monthly?

Because email is such a powerful way to engage married couples, our friends at MarriedPeople have created a customizable email that your church can send to couples every month. It’s chock full of practical things couples can do together, including blog posts, fun videos, and discussion questions.

You get all of the content each month as well as instructions on how to implement and customize to your audience. We really think is a resource you and the couples of your church are going to love.

Reposted with permission. Read the original article here.

Why Valentine’s Day is a Big Deal in Marriage Ministry

Why Valentine’s Day is a Big Deal in Marriage Ministry

The Super Bowl is a big deal. From half-time performances by music royalty to the most expensive advertising space on television, this football game has turned into a worldwide spectacle, and often the only sporting event some people watch all year.

The economic power of just one event is life changing for the city lucky enough to host it. The 2018 Super Bowl brought in over $370 million to the Twin Cities in Minnesota. Not to mention that it’s an unofficial national holiday in the US as grocery and restaurant sales increase across the country.

Valentine’s Day is a similar phenomenon that happens around the same time of year as the Super Bowl. And it’s a major opportunity for your marriage ministry to reach people.

Some Valentine’s Day Facts

Valentine’s Day happens the same day every year—February 14, in case you forgot. But somehow it still manages to sneak up on us time and time again.

Here are a few fun facts about this romantic holiday (from The National Retail Federation and Prosper Insights & Analytics) to get you prepared:

  • 55% of the US population will celebrate Valentine’s Day
  • 75% of 18-34 year olds will celebrate Valentine’s day
  • $12.1 billion of those dollars are spent on a significant other
  • 25-34 year olds average $202 per person on Valentine’s Day
  • 44% of 18-34 year olds want to experience something together for Valentine’s Day

This reveals that most Americans are ready to put their money where their mouth is on Valentine’s Day. Hallmark, chocolatiers, and florists know how to ride the wave to profits this time of year. They seek to provide the easy way out, and most husbands take the bait. What if the church could do them one-better?

How the Church Can Help

The size of Valentine’s Day reveals that people care about their relationships, especially their marriage. They’re willing to spend time and money on it, but they aren’t always sure what the right solutions are. Why can’t we meet couples’ needs through the church?

Marriage ministry events on or around Valentine’s Day are no-brainers. We can learn from retail and capitalize on the season, but we can provide a lasting impact flowers and chocolates cannot.

Providing experiences gives people what they want, and it takes the burden of creativity off the husbands plate. We know what wives are typically looking for in a Valentine’s gift and experience.  We also know a husband’s mental and emotional energy can often be depleted in the category of thoughtful experience planning.

So, let’s build experiences where the husband is drawn in and celebrated for his thoughtful approach to Valentine’s Day and the wife is intentionally celebrated and appreciated.

How You Can Help

So far, this is all a great premise, but it lacks practicality. How is your church supposed to pull off a Super-Bowl-sized event with a limited budget and staff? Enter: MarriedPeople.

MarriedPeople has developed Large Group Experiences that blend a husband’s wants and a wife’s wants. They’re full of laughter, sentiment, depth, levity, and memories that strengthen marriages.

It may be late in the game, but it’s not too late! Roll out the red carpet and give married people a chance to enjoy the love they have for each other. Plus, show these couples how much your church loves them.

Book a caterer or gather some people who like to cook. Steam the cloth tablecloths or go get a bunch of red plastic ones at the dollar store. Whatever your budget looks like, find a way for your church to host married couples for a Valentine’s Day they won’t forget.

What is your church planning this Valentine’s Day?

Last-Minute Valentine’s Day Ideas for Your Church

Last-Minute Valentine’s Day Ideas for Your Church

If your church is like most, your children’s ministry rocks! Kids love coming to church and drag their parents along with them.

You might also have a great place for students to grow in their relationship with Christ. High school might be a tough place to stand strong in faith, but students know they can invite their friends to your church.

However, when it comes to marriage ministry, you don’t know what to do and where to start. You look at the calendar and realize Valentine’s Day is right around the corner. Many couples are looking to you to help fix, save, and strengthen their marriage.

So what do you do when resources are tight and you haven’t done anything to support couples? Here are five different ideas you can execute last minute to reach couples. Pick one or two that won’t break the bank, but can still have a big impact.

1. Host a Couple’s Game Night

Reserve a room at church. Get all the round tables and chairs you can find. And ask everyone to bring their favorite board games. For a relatively low cost, you can get some snacks and coffee to create a fun environment where couples can get some time with other couples and away from kids.

We’ve done this with our newlyweds in the past and it’s been a big win! Most couples we know love playing games and meeting other couples. It’s not good for marriages to be alone, and game nights help couples grow their friendship with one another.

Cap off the night with a short talk about the importance of companionship and friendship with your spouse and with other couples.

2. Date Night Done Right

Some of my favorite resources that I recommend to other churches are the date nights from MarriedPeople. Couples often do a great job of pursuing each other before marriage, but then fall into ruts and routines after saying, “I do.”

The church can help couples remember what it’s like to pursue their spouse like they did in the beginning. We’ve done date nights in the past where we ask couples to reserve a sitter, drive by our church, pick up a date night bag, and go out on a date together.

The date bag included a few treats, some coupons for local restaurants, and a short date night guide to help them have an intentional date night. Provide them with a few questions they can ask each other on their date.

Leverage social media and challenge couples to post pictures of their date night. Give out prizes to the couples who have the most fun or are being the most intentional on their date.

3. Serve different “categories” of couples.

We break our marriage ministry up into four distinct buckets. At Watermark, we prepare engaged couples, establish newlyweds, and enrich and restore all marriages. What’s one step you can take to help each of these four “buckets” of couples?

Prepare engaged couples & establish newlyweds: While their needs are unique, you can bring your pre-married and newly married couples together for a Saturday morning seminar or a short class to help couples prepare for, and start their marriages well.

Get a few of your stronger, veteran couples together to do quick teaching on topics like money, spiritual intimacy, communication, and sex. Do a Q&A panel and allow younger couples to learn from more experienced couples.

Enrich all marriages: Depending on the structure of your church, do a marriage study in your small groups or Sunday School. Challenge all married couples in groups/classes to spend 4-6 weeks intentionally working on their marriages.

Restore hurting marriages: Like when Jesus said in Matthew 26:11 that the poor will always be among us, so will hurting marriages. Encourage couples who need help to check out the marriage ministry re|engage. You can find a list of churches across the country who offer re|engage through this website.

4. Provide a list of resources to help couples.

I like to think through resources for different needs and purposes. You can find a list of resources I put together here or come up with your own list to help couples. There’s so much out there, and a lot of it is not helpful. Look for resources that are biblical, authentic, and practical.

A simple, but effective way you can quickly help strengthen the relationships of the couples in your church is by providing helpful books, podcasts, and articles for them to go through together.

5. Prayer challenge.

Last, but certainly not least, is to encourage your couples to pray together and to grow spiritually as a couple. We do a 30-day prayer challenge a few years ago on the heels of a marriage conference we hosted and had hundreds of couples sign up to pray for each other for 30 days.

We put together a list of 30 texts that were short prayers or prayer prompts. For example:

  • God, show me today one way to serve my spouse and please give me the courage to do what you show me.
  • Today, I pray my spouse will find Psalm 16:11 joy through ___________ .
  • God, please help me to be a better listener to my spouse. Please help me to be quick to listen, slow to speak, and slow to become angry (James 1:19).

We then gathered up names, phone numbers, and email addresses for any interested couples. Every day the individual received the prayer or prayer prompt over email or text.

This prayer challenge proved to be a cheap, and effective way to help grow the marriages in our church. Sometimes the best ideas come at a very low financial cost and have a tremendous impact.

What Will You Do to Help the Marriages in Your Church?

Perhaps the most thing you can do to help couples in your church and community is to train and disciple them to pour into their own marriages. That way, they’re not dependent on the church to do everything for them.

In the same way, many parents try to outsource the discipleship of their children to the church, couples can expect the church to be the primary source of help for their marriage. While the church should be the best place for couples to go for encouragement, counsel, wisdom, and help, it shouldn’t be the only place.

The end goal for any event, class, or resource should not be stronger marriages but rather that couples would grow in their love for God and that they would become more like Jesus. In other words, the best way to grow healthy marriages is to grow healthy followers of Jesus Christ.

Whether you have months to plan or just a few weeks, you can make disciples through your marriage ministry.

Creating A Mission Statement For Your Marriage Ministry

Creating A Mission Statement For Your Marriage Ministry

At the end of 2016, our pastors invited us to take the lead on a new initiative. We were confident that by implementing this initiative, we could move the vision of the church forward in our region.

The initiative was to strengthen and build marriages within our church. We hoped to use the influence of Christ Fellowship to impact the marriage culture of our surrounding communities. After stepping into the opportunity, we quickly realized we needed to bring cohesion around all that was happening for marriages at that time.

There were several great marriage classes and programs available to the congregation. However, each operated in a silo, separate from the others. We believed the most important thing we could do was to align all the marriage opportunities around a joint mission.

Randle S. Hanson says, “a mission statement acts as an invisible hand that guides the people in the organization.” We knew that our mission statement would define the purpose of the ministry, build unity with all those who served in the ministry, provide clarity, and give us laser focus for all our ministry activities.

Here is the mission statement that we created for our ministry to married people: “To lead a radical transformation for Jesus Christ in our region and beyond, we create environments that strengthen and build healthy marriages.”

Looking back at the lessons learned from our process, here are three things to take into consideration when creating a mission for your married people ministry.

1. Make your mission statement motive-focused

A mission statement should clearly express the reason or motive behind the existence of your ministry. A mission statement isn’t a list that describes what you do. It’s a statement that declares the motivation or the “why,” behind what you do.

A key way to define your motivation is to identify your vision or goal for marriage ministry. Ask yourself: “What does the preferred future look like? What does the win look like?” From our mission statement, you can see our motivation is “To lead a radical transformation for Jesus Christ in our region and beyond.”

A second way to dial into your motivation is to look at your past wins. Where have you found forward motion and success? This could be an indicator of your unique ministry motivation and point toward your mission.

Lastly, look for ways that you are positioned to make a difference. Being uniquely graced to speak into a specific area of need can be a huge motivation for a mission. When you answer the “why” question, you will begin to see the answers to the “how” questions more clearly.

2.  Make your mission statement measurable

Be specific enough in your mission statement so that you can measure your successes and failures.  If you refer back to our mission statement, creating environments is what we do. We determine the success of an environment by whether or not it strengthens and builds into a healthy marriage. This gives us a tool to ask, “How are we doing? Is this environment or experience working?”

One of our environments is our Prep 4 Marriage course. We know that couples who take a class like Prep 4 Marriage before they get married, will reduce their risk of divorce by 31%. For us, one of the measurements of success is the number of couples we graduate out of the course each year.

Another environment that we measure is groups. We know that biblical community is critical to having a healthy marriage. So, gauging the number of couples in group life, as well as the number of new groups launched, will give us an indication of how we are doing at fulfilling our mission.

3.  Make your mission statement memorable

Your mission statement should be stated in as few words as possible. Try to keep it to one sentence.  This will help it to be easy to teach to others. People should be able to remember it! Your mission statement is the map that provides a path to follow.

If you can’t remember the mission, it will be pretty easy to drift off course.

Make sure that you are clearly articulating your mission whenever possible to your leaders and members of the ministry. A good rule of thumb is that when you start getting sick and tired of hearing yourself saying the mission, people are just then beginning to listen to you.

It’s so easy to lose sight of your mission. Post your mission statement on the walls around your ministry area or offices as a visual reminder.

4. Don’t Re-invent the Wheel

If your church already has a mission statement, you should leverage it instead of trying to create something new. Our church has a very clear mission to lead a radical transformation for Jesus Christ in our region and beyond. Everyone, Everyday, Everywhere. (Our language for the church is every person, living out their calling every day, everywhere they go).

This mission has been fundamental in the forward movement for the church. It has given us a consistent framework for growth and expansion. As we started thinking about the mission for the ministry to married people, it was evident that we needed to align to the mission of the church.  There is power in a unified purpose.

The more that you can align with the mission and vision of your church, the more effective you will be.

Does your marriage ministry have a mission statement? What is it?

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