Swag can mean a lot of things. Generally, it’s a term for being cool or hip, because it’s a shortened version of the word ‘swagger.’ Apparently, it’s also used to refer to goods stolen by a burglar. But those aren’t the definitions we’re using for swag here.
When we say swag, we mean the free promotional stuff you give away to raise awareness of what you’re doing. In that way, swag makes people feel cool and hip. And technically swag could be stolen by a burglar. But you get the drift.
What Can Be Swag?
Almost anything can count as swag. Usually, it’s got your logo on there somewhere and it’s something that people don’t mind taking for free. Such items could include:
- Water bottles
- T-shirts
- Hats
- Stickers
- Notebooks
- Mugs
- Pens
Just think of the stuff that booths had out at conferences. That’s all swag. And that’s all stuff that your church could be handing out to guests to promote your marriage ministry.
Why Swag Works
Swag is given to people for free, but you’ve got to pay to buy it. Which means you’ve got to use some of your tiny budget to get the swag. So it is worth that cost? We would argue that it is, and for a number of reasons.
- Because people like free stuff
- Because people stick them in random places
- Because it’s a tiny reminder to focus on their marriage
- Because it doesn’t cost you much
- Because it makes people feel cool and valued
We would encourage to you set aside some money (it could be as little as $100) and invest in buying some swag for your marriage ministry. Get a few t-shirts or stickers and hand them out at the next event. They’ll likely get people talking and interested in the next event you’ve got planned.
How to Get Married People Stickers
We’ve noticed that swag works from our own experience. We had some stickers and magnets printed with the Married People logo and started handing them out at events. People loved them.
Church leaders even started asking where they could buy some of their own. So we thought we’d give you some instructions on how you can do just that.
- Download some designs you can use for stickers
- Use this link to get $10 off an order from Sticker Mule
- Select die cut stickers
- Pick your size (we use 2” x 2”) and quantity
- Upload the artwork we sent you
- Submit the order and they’ll send you a file to review
- When you get the stickers, be sure to share them on social media with #MPstickers
Full disclosure: this is not a sponsored post. However, Sticker Mule is sending us some free stickers (to share with you) in exchange for mentioning them. But we mostly recommend them because they’re a vendor we use and trust for quality products.
Send us photos of the swag you create!
Married People exists to help your church help marriages. We provide resources, training, and community to church leaders who work with marriages and families.
