This month on the blog, we’re talking all about email marketing in your marriage ministry. That means featuring our email resource—MP Monthly. This is a tool we’ve used to help churches build marriage ministries for the past few years.
We recently refreshed the look and format of MP Monthly. Not only does this give it a more modern look that matches our new brand, this refresh also makes it more accessible for couples. Each monthly email is full of bite-sized content that’s easy for any couple to practically do.
Another great advantage of the redesign is that it makes it easier for churches to customize the content to fit their needs and audience.
What if I don’t want to send an email monthly?
Not every church wants to send out these emails every month. Maybe you want to send it out more frequently so that couples have less content to tackle more often. You know your audience better than we do, and we want your church to mold our stuff to meet your circumstances.
Sending out a marriage newsletter weekly (or even bi-weekly) might be too much for some churches. But it might actually make a big difference for some couples. Weekly marriage reminders delivered directly to their email inbox might be a welcome change for them.
Customize MP Monthly for your church
We designed MP Monthly into different blocks that are each action steps for couples—read this, watch this, etc. They get six each month, and are encouraged to pick two to three steps to do.
If you wanted to send the email out more frequently, you could pull apart the content and send out the pieces separately. That could be three steps, twice per month. Or it could be one step every week. That might be easier for couples to tackle.
That would mean the MP Monthly name no longer fits. But you could just as easily call the email MP Weekly, or MP Moments, or anything else your church can come up with. The point is that you can customize it how you want. We want your church to be the hero when helping couples.
Is customization right for us?
Not every church is going to want to customize the content. Sending out smaller emails more frequently will take more work. There is a little more of a learning curve when it comes to customization, but we can help you out with that.
Plenty of churches send out the email content exactly as is—and there’s nothing wrong with that. Working with MarriedPeople is supposed to make things easier for you. That’s why we’re here. But adding custom content and frequency can still be a worthwhile step to take.
Does your church customize MP Monthly? How?
MarriedPeople exists to help your church help marriages. We provide resources, training, and community to church leaders who work with marriages and families.
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