by Ted Lowe | Jan 12, 2017 | Resources
by Ted Lowe
MarriedPeople is different. We get that a lot. We are different in many ways. For one, we are proactive versus reactive. We think the best thing a church can do for couples is to help them avoid getting into crisis in the first place, and we think the church is the perfect place to make that happen.
MarriedPeople is also different when it comes to content. Often churches have a retreat or study, which offers A LOT of content in a relatively short amount of time. For the typical, busy, already overwhelmed couple, if can feel like drinking from a fire hydrant. When it comes to the content of MarriedPeople strategy and resources, we have a goal:
Give couples less content more often.
We help churches accomplish this through an annual program. Each year you get a branded Strategy Pack with new resources that includes the following:
- 4 Larger Group Experiences (which can be used for One Night Events or Worship Services)
- A 5-Session Small Group Study (which can fit into your existing Sunday school or small group model)
- 4 Date Nights (for Individual Couples to do on their own)
- 12 monthly newsletters called MarriedPeople Monthly (a monthly email you send to couples through an email management system like MailChimp or Constant Contact)
At first glance, this seems like a lot. But you dont have to do everything the first year, and even if you do, it is only 25 touchpoints in a 365 day period (or 366 if its a leap year).
Marriage is a process. Shouldnt your church’s marriage strategy be the same?
Heres example of a 2017 Calendar. But remember the MP strategy is customizable, allowing you to do what’s best for the rhythm of your people AND your church.
In an annual calendar . . .
- Larger Group Experiences are scheduled quarterly (February, May, August and October). You’ve got Valentine’s Day covered, as well as three additional events. Each of these could be a One-Night event or part of your weekly Worship Service.
- Use the multi-week Small Group study in a several week block with your existing small groups or Sunday school classes
- Date Nights happen four times a year and are effective when promoted as a church-wide event.
- Each month’s issue of MarriedPeople Monthly is available the first of the month. You can load it into your own email management system, like Constant Contact or MailChimp.
Bottom line—most spouses don’t harbor ill-will towards their spouse, they just feel disconnected from their spouse. Left unchecked, this disconnection can ultimately lead to the devastation that occurs when couples hit crisis.
So go ahead, give couples 15-25 touchpoints this year, 15-25 reminders to connect with one another. And in the process, you will help them avoid crisis and enjoy connection.
If you need help customizing the Strategy Pack content for your church calendar, contact us at info@marriedpeople.org.
Ted Lowe is a speaker and the director of MarriedPeople, the marriage division at Orange. Ted is the author of two books—one for marriage ministry leaders (Married People: How Your Church Can Build Marriages That Last) and one for married couples (Your Best US: Marriage Is Easier Than You Think). He served for almost 10 years as the director of MarriedLife at North Point Community Church. He lives near Atlanta, Georgia, with his four favorite people: his wife, Nancie, and their three children.
by Ted Lowe | Jan 11, 2017 | Outreach
When Doug Fields and I finished writing the book, Married People How Your Church Can Build Marriages That Last, we sent it to 15 people to read before it went to print. Several people commented that we were too repetitive on one issue—the importance of being man-friendly. Doug and I were somewhat pleased this was the feedback.
There’s a lot of marriage talk that makes guys want to tune out. We want to be a champion for both men and women because our goal is to get couples to connect, or reconnect if needed.
Here’s a couple of excerpts from the book that explain what we mean by man friendly, and why we feel like it is so crucial.
From Chapter 3, “A New Approach for Marriage Ministry: A Strategy That Works”
In the US, women buy more books relationship books than men.* It’s no wonder the majority of marriage enrichment marketing targets women; women are the primary buyers of marriage help materials. A significant number of men have a resistance toward married-type events, quite simply because these seem programmed for women, in terms of look, feel, approach, and language. Thats why the components of the MarriedPeople Strategy are designed to appeal to women and men. We want to be clear here: we believe empowering women is just as important as empowering men; however, it is our experience that men need a little more convincing to participate in marriage-type environments.
From Chapter 4, “Inspiring Large Groups”
Most men don’t want to attend a marriage-thing at church (or any place for that matter) because most marriage events are designed for women. When a guy imagines going to a marriage event, he imagines walking into a Valentine banquet-type setting where he’s going to be forced to share his emotions or marriage issues with strangers, and get beaten up for not being more relational and emotional. No wonder men don’t sign up for marriage events. We encourage you to program your larger group experience from the decorations to the humor—to make sure men feel like the program is for women and men. After several years of creating man-friendly marriage environments, we have not had one woman complain that the setting wasn’t feminine or romantic enough. But we have had countless women thank us for making it a safe and engaging environment for their husbands.
Making marriage ministry man-friendly makes sense to most church leaders, but its counter-intuitive for some. So as you seek to make your marriage ministry man-friendly, know you have to cast vision to those who are a part of your ministry—from the people decorating the room for a larger group experience, to the people executing the program, to the people leading your small group and date nights. Sorry if I’m being too repetitive, but have I mentioned it’s important to be man-friendly?
What do you think makes a marriage ministry man-friendly?
* 2012 U.S. Book Consumer Demographics & Buying Behaviors Annual Review
Ted Lowe is a speaker and the director of MarriedPeople, the marriage division at Orange. Ted is the author of two books—one for marriage ministry leaders (Married People: How Your Church Can Build Marriages That Last) and one for married couples (Your Best US: Marriage Is Easier Than You Think). He served for almost 10 years as the director of MarriedLife at North Point Community Church. He lives near Atlanta, Georgia, with his four favorite people: his wife, Nancie, and their three children.
