The Super Bowl is a big deal. From half-time performances by music royalty to the most expensive advertising space on television, this football game has turned into a worldwide spectacle, and often the only sporting event some people watch all year.

The economic power of just one event is life changing for the city lucky enough to host it. The 2018 Super Bowl brought in over $370 million to the Twin Cities in Minnesota. Not to mention that it’s an unofficial national holiday in the US as grocery and restaurant sales increase across the country.

Valentine’s Day is a similar phenomenon that happens around the same time of year as the Super Bowl. And it’s a major opportunity for your marriage ministry to reach people.

Some Valentine’s Day Facts

Valentine’s Day happens the same day every year—February 14, in case you forgot. But somehow it still manages to sneak up on us time and time again.

Here are a few fun facts about this romantic holiday (from The National Retail Federation and Prosper Insights & Analytics) to get you prepared:

  • 55% of the US population will celebrate Valentine’s Day
  • 75% of 18-34 year olds will celebrate Valentine’s day
  • $12.1 billion of those dollars are spent on a significant other
  • 25-34 year olds average $202 per person on Valentine’s Day
  • 44% of 18-34 year olds want to experience something together for Valentine’s Day

This reveals that most Americans are ready to put their money where their mouth is on Valentine’s Day. Hallmark, chocolatiers, and florists know how to ride the wave to profits this time of year. They seek to provide the easy way out, and most husbands take the bait. What if the church could do them one-better?

How the Church Can Help

The size of Valentine’s Day reveals that people care about their relationships, especially their marriage. They’re willing to spend time and money on it, but they aren’t always sure what the right solutions are. Why can’t we meet couples’ needs through the church?

Marriage ministry events on or around Valentine’s Day are no-brainers. We can learn from retail and capitalize on the season, but we can provide a lasting impact flowers and chocolates cannot.

Providing experiences gives people what they want, and it takes the burden of creativity off the husbands plate. We know what wives are typically looking for in a Valentine’s gift and experience.  We also know a husband’s mental and emotional energy can often be depleted in the category of thoughtful experience planning.

So, let’s build experiences where the husband is drawn in and celebrated for his thoughtful approach to Valentine’s Day and the wife is intentionally celebrated and appreciated.

How You Can Help

So far, this is all a great premise, but it lacks practicality. How is your church supposed to pull off a Super-Bowl-sized event with a limited budget and staff? Enter: MarriedPeople.

MarriedPeople has developed Large Group Experiences that blend a husband’s wants and a wife’s wants. They’re full of laughter, sentiment, depth, levity, and memories that strengthen marriages.

It may be late in the game, but it’s not too late! Roll out the red carpet and give married people a chance to enjoy the love they have for each other. Plus, show these couples how much your church loves them.

Book a caterer or gather some people who like to cook. Steam the cloth tablecloths or go get a bunch of red plastic ones at the dollar store. Whatever your budget looks like, find a way for your church to host married couples for a Valentine’s Day they won’t forget.

What is your church planning this Valentine’s Day?

Josh Fortney is the Teaching and Next Steps Pastor at Springcreek Church in Garland, Texas.

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