As a church leader, you’re constantly trying to find new ways to connect with the couples at your church. You’re probably using email, text messages, phone calls and smoke signals to reach these married people. But they’re busy people and these methods don’t always work.
So you’re likely also thinking about social media. More and more people get their information from Facebook and Instagram these days. You want to take advantage of this and capture their attention. But you don’t know how to start. Or you don’t have the time to figure it out.
That’s why we wanted to share some advice on the best ways to get started connecting with married couples using the latest technology.
Share Valuable Marriage Content
There’s a ton of content out there on social media. Most of it is just junk. People ignore junk. What they want is value—something that will improve their life. If you can share content with them that does that, you’ll get their attention.
So find posts to share that can actually benefit a couple’s marriage. How do you do that? Well, we think we can help. We put out a blog post every single week on a topic relevant to married couples. We also release a new podcast episode every week with the same goal. Not to mention the dozens of cool videos we have for you to share on our YouTube channel.
We do all of this to provide you with something valuable to share with married couple. Posting links and videos to social media or just sharing our social media posts can be a huge benefit to couples.
Listen to Them
It’s easy to talk on social media. All you need is an open Wifi connection and working thumbs. Listening on social media is much harder. That takes time and patience. Because it means searching out relevant conversations online.
Talking on social media isn’t a bad thing—even better when you’re talking about something valuable, as mentioned above. But you can’t just talk. Your church needs to balance this out with a healthy dose of listening to married couples.
Listening to people online while also respecting their privacy can be tricky. One way to do this with healthy barriers is inviting them into a conversation. Post questions asking how you can help their marriage or how you can pray for them.
Hopefully these questions invite couples into a conversation that shows how much you care about their marriage and family. Asking questions opens the door for you to actively listen.
Provide Them With Community
We all crave community. It’s woven into our DNA as people. We want authentic relationships. And that’s one of the reasons why social media is such a big deal in our culture. It’s just another place that people find community.
Your church can win online by building a community online. It’s not easy to cultivate and manage great communities using social media, but it’s worth trying. Take what you’re doing to reach people physically at your church and carry that out in a digital way.
A practical way to do this is start a Facebook group for married couples at your church. Facebook groups are exploding in popularity and you can jump on the bandwagon. If you don’t want to do this yourself, we’ve done the hard work for you and created a marriage Facebook group that any couple can join. Invite married people at your church to join our growing community online.
How do you reach married couples using social media at your church?
Robert Carnes is the editor on the MarriedPeople team. He’s worked in marketing and communications for a number of churches and nonprofits. Robert lives in Atlanta with his wife, Victoria.
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