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  • Kids whose grandparents have divorced have weaker ties to their parents, don’t go as far in school, and don’t get along as well with their spouses. —Sociologists Paul Amato and Jacob Cheadle
  • 60% of children whose parents have divorced walk away from their faith. — The Journal for the Scientific Study of Religion
  • Marriage is not a stat. Marriage is a story.
  • Faith and Family: 3 City Initiative
    • Phoenix, AZ
    • Dayton, OH
    • Jacksonville, FL
  • 3 City Initiative Results
    • Dayton, OH divorce rate dropped by 9%
    • Jacksonville, FL divorce rate dropped by 25%
    • That equals more than 1,000 families impacted
  • U.S. Marriage Project  (2004)
    • $200 million spent in government grants
    • Result: little to no impact
  • The Difference? The local church
  • In the next 60 seconds
    • $752,500 spent on Amazon
    • 16 million texts sent
    • 156 million emails
    • 4.1 million views on YouTube
    • 3.5 million searches on Google
    • 3.5 million logins on Facebook
    • 452,000 tweets
    • 1.8 million snaps on Snapchat
  • What Likes say about us
    • 10 Likes: Facebook knows more about you than your co-workers
    • 70 Likes: Facebook knows more about you than your friends
    • 150 Likes: Facebook knows more about you than your parents
    • 300 Likes: Facebook knows more about you than your spouse
    • 300+ Likes: Facebook knows more about you than you know about yourself
  • What is Big Data?
    • big data (noun): extremely large data sets that are analyzed computationally to reveal patterns, trends, associations, especially relating to human behavior and interactions
  • Arizona State University
    • 16% increase in freshmen class
    • 52% increase in transfer students
    • 14% decrease in drop-outs
  • “One of my brothers, came from Judah with some other men, and I questioned them about the people who had survived the exile, and also about the city, Jerusalem. They said to me, “The people who survive the exile are in great trouble and disgrace. The wall of the city is broken down, and it’s gates have been burned with fire.” When I heard these things, I sat down and wept.” — Nehemiah 1:1-4
  • Church One
    • Hosted a marriage series on forgiveness
    • Spent $3,000 on digital advertising
    • 19% growth in attendance
    • 25% attendees did not attend church
  • Church Two
    • Hosted a Date Night Comedy event
    • Spent money on digital advertising
    • 450 new people attended the event
    • 30% never attended that church before
    • 120 married couples did the follow up small group study  
    • Pre and post assessment: Before the event, people rank their marriage on a scale of 1-10. After the event people rank their marriage an average of 4 points higher.
    • 80% chance couples will stay together
  • Church Three
    • Divorce rate in their area highest in February
    • Hosted a sermon series on finances leading up to Christmas
  • Insider Data
    • Attendance
    • Serving
    • Giving
    • Groups
  • Reaching Millennials
    • 58% of millennials raised in church have dropped out
    • Millennials top priorities (Pew Research):
    • 1. To be a great parent
    • 2. To have a great marriage
  • Because parenting and marriage matter to millennials the church can matter more to millennials.
  • Because parenting and marriage matter to everyone the church can matter more to everyone.
  • Helpful links